JD Daojia released real-time Sri-Lanka Sugar level consumption report. Mothers born in the 80s and 90s have become a backbone group.

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On the eve of Mother’s Day, JD.com released the “Real-time Consumption Report of Young Mother Groups”. The report shows that the post-80s and post-90s generation aged 25-40 The mother group has become the backbone of real-time consumption. They are “prodigal” and more “family-oriented”, and family expenses account for the majority of Sri Lankans Sugardaddy‘s expenses.

It is understood that the young mother refers toThey are mothers born in the 1980s and 1990s, mainly between the ages of 25 and 40. They have 1-2 children. The biggest challenge we face is how to balance the multiple needs of mothers, wives, daughters, working women, etc.Sri Lankans Escort https://srilanka-sugar.com/”>Sri Lankans SugardaddyThe temporal and spiritual distribution of social roles. Data show that in the past year, the consumption of young mothers increased by 88% year-on-year, among which mothers born in the 1990s increased by 107% year-on-year. %.

JD.com data shows that among the active users who placed orders on the platform in the past year, nearly Sri Lanka Sugar Daddy Divided into women born in the 1980s and 1990s who are married and have children. In terms of categories, this group spends the highest proportion on household daily necessities. The top five most popular product types are fruits, milk, vegetables, snacks and beverages. The top five fastest growing product types are maternal and infant products, imported fruits, Personal care, cosmetics, health products and home decoration.

At the same time, the report shows that young mothers account for 56% of the daily online drug purchasers. In the past year, this group’s medical and health care spending increased by 75% year-on-year. The most commonly purchased types of medicines are cold medicines, cough medicines and anti-inflammatory medicines, and nutritional and health care products are donkey hide gelatin, scented tea and health care capsules. ,

The data also pointed out that in the first quarter of 2019, the consumption of personal care products by the young mother group on the platform Sri Lanka Sugar Daddy The sales volume increased by 74% compared with the fourth quarter of 2018, with the beauty category increasing by 68% and the home furnishing category increasing by 45%. Among personal care and beauty products, international brands are more popular. The sales share of this group increased from 56% in the fourth quarter of 2018 to 59% in the first quarter of 2019. In terms of purchasing power, the top three cities where “most beautiful” young mothers are located are Sri Lanka Sugar Shenzhen, Shanghai and Beijing.

In addition, from a city level perspective, young mothers in first- and second-tier cities are still the main force in immediate consumption, but in the past two years, the consumption of young mothers in third- and fourth-tier cities has surged. JD.com’s Dajia report stated that,In the past year, the number of young mother users in small towns increased by 65% ​​year-on-year, and their consumption increased by 115% year-on-year.

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